Stefan Krusells CV
Background:
My experience spans a wide area, mainly in the Swedish industry with different positions. The start was the petrochemical industry in Stenungsund with a focus on process technology and then saddled up and working with logistics (BT system), delivered driverless trucks (AGVs) to various applications around the world. Changed my career to sales at an English company with an office in Arlöv (Malmö) and then chose Siemens AB as an employer where I developed with several roles within the company. Now I choose to work with my own consulting company where I focus on hydrogen, life science and green transition via various interim assignments.
Organizational development:
Has the ability to analyze different situations, markets, strategically choose direction and set clear goals with the customer at the center. I have had a number of different assignments where a rapid change of the organization has been required, in connection with this I have also conducted training on Change management together with external suppliers with successful results. Today I work as CSO for a start-up company establishing new business in green energy, we currently have a sales funnel of about 400 million SEK.
Business development, Production and supply chain development with the business in focus:
- Has worked with various SME customers with a focus on Digital Transformation and Industry 4.0 at Siemens, which are some of the most important areas for creating competitiveness in Swedish industry. I worked together with customers on the development of different business models, important to see the whole of the supply chain. Our proposals also included financing as a part. I also helped to educate Siemens' own salespeople about these arrangements.
- Worked with several SME companies within the project Cleantech Inn Sweden AB ́s organization where we were partners, many dialogues, workshops and also started several development projects where we together saw joint business between the small and the large company. Examples of two companies we succeeded with are SeaTwirl and W4P.
- Identified, analyze the Swedish market within "Green Hydrogen" and then decide on strategy and action plan (Country concept) with focus at the local market level. The focus has been in the area of green hydrogen, energy storage and energy transition. Continued this assignment as interim manager at Siemens Energy (2019–2021) with a focus on building a local organization.
- I also have extensive experience in writing the requirement specification, procuring and implementing various sales support systems CRM (Oracle On Demand, Sales Force) but also been involved in developing local digital tools for contracts, quotations that streamline and develop the sales process.
Mentor and coach
Completed successful mentoring and coaching assignments within Siemens'
parts of the organization during my time as Business Development Manager. I was
also asked by the management of smaller startup companies when we developed our
collaboration. Today, I continue to coach a CEO and a newly started
self-employed person.
Education:
1975-1977 2-year technical high school
1978-1979 Civil Defence Brännebrona
1988-1989 Project Management Södertälje
1992-1993 Mercuri International (5 steps)
2005-2006 Stockholm School of Economics (company-adapted programme)
2007-2008 Leadership Mercuri International
2013-2014 Leadership in Change
Work experience
1980-1984 Borealis Polyetene AB Instrument Technician
1984-1990 BT System AB Project Manager
1990-1995 Eurotherm AB Sales Engineer Industrial Processes
1995-2019 Siemens AB:
1995-97 Sales engineer of automation equipment for Swedish industry
1997-00 Regional Manager in Gothenburg with a group of 5 employees
2000-09 Sales Manager Sweden with 17 employees, member of Siemens management team
2009-10 Interim Sales Manager at Siemens Security Bevator
2010-12 City Account Manager for Malmö and Gothenburg
2012-19 Business Development Manager with associated IT department, a total of 5 employees
2019 Ksell Management AB, started the consulting company in October 2019.
2019-2021 Assignment from Siemens Energy AG/AB to continue to drive Siemens' hydrogen strategy in the Nordic region and build a local organization in Finspång. There were many contacts with both large and small companies about the green transition. It was important to see the circular impact of the solution and thus increase TCO and value for the customer, also included maintenance agreements that extend the life of the investment.
2021- Contact with a startup company SubConnected in Gothenburg, which has a patented technology to connect offshore energy production to the grid. My task is to support the company with market overview, processing of prospects and sales strategies, partner and member of the board since 2024.
2022 Interim project manager at the medical company Cellink in Gothenburg with the assignment to industrialize a new 3D product line. Managed during 4 months to present 2 working solutions by using my external network, high communication with employees and management
2022- Started up an aid organization that focuses on humanitarian aid to Ukraine, driven 11 trailers with a total of about 240 tons of supplies to date. Here, too, my experience and network will be of great help when Ukraine needs water treatment, power plants, but also to get the team to work towards common set goals.
2010- Started Krusell Marin AB together with my brother, focuses on boat maintenance during the winter months in my own premises. Approved by Siemens management to start this secondary business.
Merit
- Was a member of Siemens' DI management team from 2001 to 2019
- Was named Best Manager of the Year 2007
- Board member of SubConnected AB
- Responsible for a non-profit organization "Tjörn's aid to Ukraine" since March 2022
Network
Cleantech Inn, a network for collaboration between small innovation companies and large companies, now they belong to RISE
Hydrogen Sweden, an interest organization for hydrogen in Sweden
Large network in industry in different positions and industries
Private:
Married to Inga-Maj Krusell, assistant principal, the children are Martina born -84 and Marcus born -87.
Interests: Boat and sea,
trips with children and grandchildren, often trips to our house in Spain and
involvement in our local church on the island